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Market and Sell Books

PaperbackEngels9781910141014 1-3-2014

14,91

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Fundamentals of Marketing

PaperbackEngels9781910158982 30-3-2018

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. Meer

56,06

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Sustainable and Collaborative Tourism in a Digital World

GebondenEngels9781911635765 1-4-2021

Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. Meer

159,26

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David Taylor

The Brandgym

PaperbackEngels9781910453360 24-8-2017

Branding rebooted for the digital age Meer

28,81

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Sustainable and Collaborative Tourism in a Digital World

PaperbackEngels9781911635772 1-4-2021

58,26

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Tourism’s New Markets

GebondenEngels9781911635628 30-9-2020

With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. Meer

159,26

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Marketing Planning

PaperbackEngels9781844807826 12-3-2008

96,46

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Strategic Marketing Decisions In Global Markets

PaperbackEngels9781844801428 2-9-2004

The focus of this text is on strategic marketing decision making in a global context. Meer

152,81

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Ray (University of Stirling) Kent

Marketing Research

PaperbackEngels9781844803279 11-12-2006

Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Meer

149,68

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Marketing

GebondenEngels9781848608771 17-11-2010

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Meer

290,39

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Jim Blythe

Key Concepts in Marketing

PaperbackEngels9781847874993 16-2-2009

The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing. Meer

59,77

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Pauline Rowson

Successful Customer Service

PaperbackEngels9781854584823 1-8-2009

This book takes you step-by-step the key elements of excellent customer service, and show you how your business can improve now and how to get your customers coming back for more. Meer

19,37

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Larry Mersereau

Shoestring Marketing

PaperbackEngels9781882180578 1-4-1996

23,25

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John Heeley

Urban Destination Marketing in Contemporary Europe

GebondenEngels9781845414931 15-2-2015

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). Meer

142,38

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Party Marketing

PaperbackEngels9781907794179 30-6-2023

A different and entertaining way of looking at the key drivers of successful marketing. Meer

24,64

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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

PaperbackEngels9781911396987 31-7-2019

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture. Meer

56,06

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Lawrence Gibson

The Beginner's Guide to Copywriting Mastery Handbook

PaperbackEngels9781915215352 11-12-2021

27,42

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Hannah Charman

Minted

PaperbackEngels9781913504045 27-9-2022

The go-to handbook for building a flourishing healthcare practice. Meer

29,28

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Dan White

The Smart Branding Book

PaperbackEngels9781911687702 19-1-2023

This book presents in a concise fashion the latest thinking and methods for successful branding. Meer

14,90

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Super Signs

GebondenEngels9781912555185 7-3-2019

How to leverage the power of Super Signs - and create exceptional brands. Meer

28,81

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