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Lior Arussy

Experience

PaperbackEngels9780123954930 10-1-2002

40,59

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Case Studies on Food Experiences in Marketing, Retail, and Events

PaperbackEngels9780128177921 25-8-2020

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. Meer

211,-

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Mogens Holten Larsen

The Expressive Organization

GebondenEngels9780198297789 17-8-2000

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. Meer

83,04

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The Origin of Brands

PaperbackEngels9780060570156 27-9-2005

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. Meer

16,29

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Carolyn Boyes

Social Media

PaperbackEngels9780008389833 9-1-2020

The social media secrets that experts and top professionals use. Meer

10,73

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Case Studies in Food Retailing and Distribution

PaperbackEngels9780081020371 9-11-2018

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. Meer

131,80

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Florence V. Dunkel

Incorporating Cultures' Role in the Food and Agricultural Sciences

PaperbackEngels9780128039557 31-8-2017

Incorporating Cultures' Role in the Food and Agricultural Sciences addresses the practical needs of the professors, administrators and students who often face challenges of working together with Indigenous peoples with whom they have no prior experience. Meer

106,54

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Ahava Leibtag

The Digital Crown

PaperbackEngels9780124076747 6-11-2013

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation. Meer

32,14

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Using Information to Develop a Culture of Customer Centricity

PaperbackEngels9780124105430 25-11-2013

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. Meer

29,74

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Destination Brands

PaperbackEngels9780080969305 9-3-2011

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. Meer

70,29

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Consumer-Driven Innovation in Food and Personal Care Products

PaperbackEngels9780081014868 19-8-2016

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. Meer

295,-

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Statistical Methods in Food and Consumer Research

GebondenEngels9780123737168 1-12-2008

Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products. Meer

125,80

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John R. Talburt

Entity Resolution and Information Quality

PaperbackEngels9780123819727 14-1-2011

Entity Resolution and Information Quality presents topics and definitions, and clarifies confusing terminologies regarding entity resolution and information quality. Meer

57,34

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Jenna Kutcher

How Are You, Really?

GebondenEngels9780063221949 4-8-2022

39,94

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Advances in Food Traceability Techniques and Technologies

GebondenEngels9780081003107 22-6-2016

Advances in Food Traceability Techniques and Technologies: Improving Quality Throughout the Food Chain covers in detail a topic of great importance to both the food industry which is obliged to provide clear and accurate labeling of their products and the government and other organizations which are tasked with verification of claims of food quality and safety. Meer

259,-

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Judy F. Graham

Critical Thinking in Consumer Behavior

PaperbackEngels9780136027164 25-8-2009

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities. Meer

114,94

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Sonia Massari

Transdisciplinary Case Studies on Design for Food and Sustainability

PaperbackEngels9780128178218 29-4-2021

Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study. Meer

241,-

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Debasis Bagchi

Nutraceutical and Functional Food Regulations in the United States and around the World

PaperbackEngels9780128164679 11-6-2019

Nutraceutical and Functional Food Regulations in the United States and Around the World, Third Edition addresses the latest regulatory requirements designed to ensure the safe production and delivery of these valuable classes of foods. Meer

185,80

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Connor Joyce

Bridging Intention to Impact

PaperbackEngels9780138360467 4-9-2024

In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful. Meer

59,74

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Sandra Moriarty

Advertising & IMC

GebondenEngels9780134480435 25-4-2018

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Meer

366,94

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