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Tangled Goods – The Practical Life of Pro Bono Advertising

paperbackEngels9780226820187 24-6-2022

34,95

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The Ends Game

PaperbackEngels9780262542777 11-1-2022

26,03

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I. Buckingham

Brand Champions

gebondenEngels9780230220324 26-1-2011

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Meer

64,64

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U. Okonkwo

Luxury Fashion Branding

gebondenEngels9780230521674 3-5-2007

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. Meer

85,85

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

PaperbackEngels9780240807621 23-1-2006

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Meer

64,64

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Grant David Mccracken

Culture and Consumption II – Markets, Meaning, and Brand Management

paperbackEngels9780253217615 22-7-2005

23,62

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Reverse Psychology Marketing

gebondenEngels9780230507548 22-11-2006

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. Meer

64,64

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Selling

PaperbackEngels9780241538012 17-3-2022

12,12

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Social Media: Enduring Principles

PaperbackEngels9780199328437 11-2-2016

Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. Meer

42,01

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Joseph Turow

Breaking Up America – Advertisers and the New Media World

paperbackEngels9780226817507 4-12-1998

41,69

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Eco-Standards, Product Labelling and Green Consumerism

gebondenEngels9780230537378 1-10-2008

As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. Meer

128,29

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Jieun Kang

Big Data Analytics for Creative Marketers

GebondenEngels9780228850892 13-10-2021

26,03

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Teresa C. Schrezenmaier

The Behavioral Economics of Brand Choice

gebondenEngels9780230006836 27-6-2007

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour. Meer

64,64

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NA NA

Financial Statistics No 541, May 2007

paperbackEngels9780230525887 18-5-2007

Published monthly, Financial Statistics contains data on public sector finance, including central government revenue and expenditure, money supply and credit, banks and building societies, interest and exchange rates, financial accounts, capital issues, balance sheets and balance of payments. Meer

90,11

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Advertising in the Aging Society

gebondenEngels9780230293397 8-3-2016

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Meer

64,64

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Joseph Turow

Breaking Up America – Advertisers and the New Media World

gebondenEngels9780226817491 8-5-1997

121,58

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Tangled Goods – The Practical Life of Pro Bono Advertising

gebondenEngels9780226820163 24-6-2022

108,50

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Marketing Competences and Strategic Flexibility in China

gebondenEngels9780230013506 1-12-2006

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. Meer

128,29

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International Place Branding Yearbook 2012

gebondenEngels9780230279520 20-11-2012

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. Meer

64,64

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Meta-Luxury

gebondenEngels9780230293571 26-4-2012

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. Meer

78,78

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