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Rethinking Marketing

gebondenEngels9780470021477 16-7-2004

This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 – 5 years to discuss the future of marketing. Meer

79,98

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P Dunay

Facebook Advertising For Dummies

paperbackEngels9780470637623 12-11-2010

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. Meer

31,50

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Scenarios in Marketing

gebondenEngels9780470032725 22-9-2006

You′ve chosen this book. Which probably means you′re a marketer, you′ve heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? Meer

45,37

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Jeff Thull

Exceptional Selling

gebondenEngels9780470037287 18-8-2006

Praise for Exceptional Selling "Thull′s leading–edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. Meer

24,56

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JH Shin

Public Relations Theory – Capabilities and Competencies

paperbackEngels9780470659311 28-12-2020

68,89

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Marketing Your Retail Store in the Internet Age

gebondenEngels9780470043936 5-1-2007

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big–box stores alike. Meer

38,43

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Dave Anderson

How to Deal with Difficult Customers

gebondenEngels9780470045473 8-12-2006

Praise for How to Deal with Difficult Customers "The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. Meer

27,34

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Paul M. McCord

Creating a Million–Dollar–a–Year Sales Income

paperbackEngels9780470045497 24-11-2006

In Creating a Million–Dollar–a–Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. Meer

28,67

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Gary Dahl

Advertising For Dummies

paperbackEngels9780470045831 12-1-2007

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. Meer

21,79

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Stephen D. Rappaport

The Online Advertising Playbook

gebondenEngels9780470051054 18-5-2007

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don′t always get it right. Meer

41,20

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Priscilla Y. Huff

Make Your Business Survive and Thrive!

paperbackEngels9780470051429 9-1-2007

If you re an entrepreneur, or you re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits no matter what kind of business you own and helps you get the most out of your limited resources. Meer

20,40

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Safety and Security in Tourism

PaperbackEngels9780415850469 23-5-2013

Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations. Meer

74,30

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T Ellery

Pharmaceutical Lifecycle Management – Making the Most of Each and Every Brand

gebondenEngels9780470487532 15-6-2012

This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Meer

116,04

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BJ McLeish

Successful Marketing Strategies for Nonprofit Organizations – Winning in the Age of the Elusive Donor 2e

gebondenEngels9780470529812 17-12-2010

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need–now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. Meer

53,69

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FJ Rumbauskas

The Never Cold Call Again Online Playbook – The Definitive Guide to Internet Marketing Success

paperbackEngels9780470503928 29-10-2009

An all–in–one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Meer

23,18

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John J. Murphy

Converting Customer Value

gebondenEngels9780470016343 7-10-2005

A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Meer

57,85

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Christian Gronroos

In Search of a New Logic for Marketing

paperbackEngels9780470061299 12-1-2007

The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. Meer

66,11

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Implementing CRM

gebondenEngels9780470065266 23-3-2007

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. Meer

79,98

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R Cesari

Buy Now – Creative Marketing that Gets Customers to Respond to You and Your Product

gebondenEngels9780470888018 28-1-2011

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today′s highly competitive, global marketplace, businesses have to do more than just advertise their products. Meer

27,34

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E Taylor

Mastering the World of Selling – The Ultimate Training Resource from the Biggest Names in Sales

paperbackEngels9780470617861 17-9-2010

Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No prior sales education or training Lack of formalized sales training, resources, and methodologies provided by their companies Due to the recession and downsizing era, lack of 12–18 month professional sales training for new hires provided by Fortune 500 companies A consistent struggle to keep their sales force, distributors, manufacturers reps and affiliates motivated and focused on effectively selling their products and services Mastering the World of Selling helps companies and entrepreneurs overcome these four major obstacles with candid advice and winning strategies from the leading sales trainers and training companies in the world: Acclivus∗AchieveGlobal∗Action Selling∗Tony Allesandra∗Brian Azar∗Baker Communications, Inc. Meer

23,18

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