In January 1987, the Indian state-run television began broadcasting a Hindu epic in serial form, The Ramayana, to nationwide audiences, violating a decades-old taboo on religious partisanship.  Meer

The emergence of transnational social movements as major actors in international politics - as witnessed in Seattle in 1999 and elsewhere - has sent shockwaves through the international system.  Meer

The emergence of transnational social movements as major actors in international politics - as witnessed in Seattle in 1999 and elsewhere - has sent shockwaves through the international system.  Meer

This book deals with two significant issues: the peculiar and paradoxical question of why regular armies, better suited to fighting conventional high-intensity wars, adopt inappropriate measures when fighting guerilla wars; and the evolution of the Indian army’s counterinsurgency doctrine over the last decade.  Meer

This volume examines the relationship between language and power across cultural boundaries. It evaluates the vital role of translation in redefining culture and ethnic identity.  Meer

At the intersection of cultural history, material culture studies, memory studies and feminist geopolitics, Journeys of Soviet Things is an oral history of socialist globalisation constructed around the journeys of Cold War era Soviet objects in India and Cuba.  Meer

Peripheral vascular disease is the obstruction of large arteries that are not in the heart or brain. With the advent of percutaneous treatment techniques, such obstructions are now often being treated by cardiologists.  Meer

This book explores the remarkable life of Begum Samru (c. 1750–1836), a North Indian ruler who rose from courtesan to sovereign, using art and architecture to navigate power in early modern India.  Meer

Explore the fundamentals of data analysis, and statistics with case studies using Python. This book will show you how to confidently write code in Python, and use various Python libraries and functions for analyzing any dataset.  Meer

This book focuses on social perspectives of women’s entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations.  Meer

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers.  Meer

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models.  Meer

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace.  Meer

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace.  Meer

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches.  Meer

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches.  Meer