'Principes van marktonderzoek' bevat alle aspecten van (online) marktonderzoek. Daarbij ligt de nadruk op de toepassing in de praktijk.  Meer

For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.  Meer