This work by Thomas Edward Bowdich (1791?–1824) describes the journey he made on behalf of the Royal African Company from Cape Coast Castle in West Africa into the territory of the Ashanti, a warlike tribe which had legendary resources of gold and which had been attacking European settlements along the Gold Coast.  Meer

This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.  Meer

The volume fuses knowledge management, leadership and innovation into a unified framework in the era of digitisation, exploring how strategic knowledge management can benefit organizations adapting to new digital requirements.  Meer