The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.  Meer

This book explores the ways in which the emergence of the ‘new’ daily mass press of the late-nineteenth and early-twentieth centuries represented...  Meer

This book explores the ways in which the emergence of the ‘new’ daily mass press of the late-nineteenth and early-twentieth centuries represented a hugely significant period in histories of both the British press and the British political system.  Meer

Christopher Pütz untersucht in drei Forschungsprojekten, wie Konsumenten Add-on-Preissysteme wahrnehmen, bei denen Anbieter neben einem Basisprodukt optionale kostenpflichtige Zusatzleistungen vermarkten.  Meer