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PaperbackEngels9781560242499
21-6-1993
Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. Meer
PaperbackEngels9781560249894
27-6-1996
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. Meer
PaperbackEngels9780789009814
11-4-2000
Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. Meer
GebondenEngels9780789000392
9-6-1997
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Meer
GebondenEngels9780789007254
10-11-1999
With Strategic Networks: The Art of Japanese Interfirm Cooperation, you will examine the structure and dynamics of Japanese business networks and discover successful Japanese business practices and opportunities. Meer
GebondenEngels9780789001160
25-8-1997
If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. Meer
GebondenEngels9780789007216
16-6-2000
Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers and students with both theoretical and empirical insights into the motives, methods, and processes of internationalization of firms in the developing countries of Africa. Meer
GebondenEngels9780714632919
11-11-2004
First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging economies. Meer
GebondenEngels9780789025685
1-10-2004
Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!
From the editor:
Europe is not a homogenous mass market. Meer
PaperbackEngels9780789028389
8-6-2005
Be prepared for the differences in marketing across European borders!
Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Meer
PaperbackEngels9780789010797
25-5-2000
Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers and students with both theoretical and empirical insights into the motives, methods, and processes of internationalization of firms in the developing countries of Africa. Meer
GebondenEngels9780789020161
9-5-2003
Learn to select appropriate strategic tools and measure the competitiveness of international firms!
This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Meer
PaperbackEngels9780789020178
28-4-2003
Learn to select appropriate strategic tools and measure the competitiveness of international firms!
This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Meer
GebondenEngels9780789011572
21-9-2001
Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and Taiwan as well as in Asian countries such as Malaysia and Indonesia where there is a considerable Chinese ethnic population. Meer
GebondenEngels9780789009630
1-5-2000
Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. Meer
PaperbackEngels9780789025692
21-9-2004
Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!
From the editor:
Europe is not a homogenous mass market. Meer
GebondenEngels9780866569514
25-3-1991
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. Meer
GebondenEngels9780789028372
13-6-2005
Be prepared for the differences in marketing across European borders!
Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Meer
PaperbackEngels9781138990142
17-10-2016
If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. Meer