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GebondenEngels9780789032584
13-6-2007
Insights and analysis that challenge current thought on consumer branding theory and strategy
Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Meer
PaperbackEngels9780789032591
7-6-2007
Insights and analysis that challenge current thought on consumer branding theory and strategy
Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Meer