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gebondenEngels9780230379343
11-4-2012
Reductions in public sector spending mean voters will face a period of austerity, higher taxes and declining availability of public sector services. Prevailing public sector management philosophies are no longer applicable. Meer
GebondenEngels9780415489621
4-6-2009
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Meer
PaperbackEngels9780415489638
1-6-2009
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Meer
GebondenEngels9781412900027
21-4-2004
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. Meer
PaperbackEngels9781412900034
7-4-2004
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. Meer
paperbackEngels9781349350971
11-4-2012
Reductions in public sector spending mean voters will face a period of austerity, higher taxes and declining availability of public sector services. Prevailing public sector management philosophies are no longer applicable. Meer
GebondenEngels9780415522748
27-2-2012
Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. Meer
PaperbackEngels9781848600256
3-11-2009
Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market. Meer
PaperbackEngels9781138203167
27-7-2016
Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. Meer
PaperbackEngels9781631578403
30-5-2017
Benefit exists in identifying the managerial guidelines that can be of assistance in ensuring the success of technological entrepreneurship projects in both start-ups and existing businesses. Meer
gebondenEngels9783319458496
13-2-2017
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. Meer
paperbackEngels9783319833859
13-7-2018
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. Meer