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PaperbackEngels9780367281489
20-12-2022
• Essay-based format weaves together technical details and case studies to cut through complexity
• Provides a strong background in business... Meer
GebondenEngels9780367281502
20-12-2022
• Essay-based format weaves together technical details and case studies to cut through complexity
• Provides a strong background in business... Meer
GebondenEngels9780566092176
28-3-2011
In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders. Meer
PaperbackEngels9781032838397
24-6-2024
This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. Meer