This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum.  Meer

This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum.  Meer

This accessible volume provides a critical introduction to James W. Carey’s work, tracing the evolution of his media theorizing from his graduate school years through to the publication in 1989, of his landmark Communication as Culture.  Meer

This accessible volume provides a critical introduction to James W. Carey’s work, tracing the evolution of his media theorizing from his graduate school years through to the publication in 1989, of his landmark Communication as Culture.  Meer