​Unternehmen erhoffen sich von der Kommunikation ihrer gesellschaftlichen Verantwortung Imagegewinne und eine höhere Kundenloyalität. Tatsächlich bleiben viele CSR-Aktivitäten im Marketingkontext in der Praxis wirkungslos.  Meer

Der Begriff der gesellschaftlichen Verantwortung von Unternehmen (Corporate Social Responsibility, kurz CSR) hat sich seit seiner frühen Konzeptionalisierung zu Beginn des 20.  Meer

Diese Einleitung in das Werk von Jan Assmann gliedert sich in drei Teile. Der erste Teil beinhaltet biografische Notizen. Im zweiten Teil wird umfassend in das Werk von Jan Assmann eingeführt.  Meer

Now available to an English-speaking audience, this book presents a groundbreaking theoretical analysis of memory, identity and culture. It investigates how cultures remember, arguing that human memory exists and is communicated in two ways, namely inter-human interaction and in external systems of notation, such as writing, which can span generations.  Meer

Through a commanding view extending over five thousand years, Jan Assmann explores the connections between religion, culture, and memory, in ten brilliant essays.  Meer

Now available to an English-speaking audience, this book presents a groundbreaking theoretical analysis of memory, identity and culture. It investigates how cultures remember, arguing that human memory exists and is communicated in two ways, namely inter-human interaction and in external systems of notation, such as writing, which can span generations.  Meer

In this important new book, the distinguished Egyptologist Jan Assmann provides a masterful overview of a crucial theme in the religious history of the West - that of 'religio duplex', or dual religion.  Meer

In this important new book, the distinguished Egyptologist Jan Assmann provides a masterful overview of a crucial theme in the religious history of the West - that of 'religio duplex', or dual religion.  Meer

The seven chapters of this seminal study shed light on the great transformation from polytheism to monotheism.  Meer