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paperbackEngels319 blz.9781349956999
1e druk
12-7-2018
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. Meer
46% KORTING
gebondenEngels9781349949939
19-1-2017
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. Meer