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paperback
Engels308 blz.20109780521726900
1e druk
21-1-2010
'Brand Society' laat zien hoe merken functioneren als medium tussen de producent en consument op een manier die onze economie en samenleving snel laat transformeren. Meer
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Engels330 blz.20109780521898263
21-1-2010
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Meer
paperback
Engels176 blz.20219781412947879
7-12-2021
The antidote to heavy-going, complex and lengthy textbooks on studying strategy. Meer
paperback
Engels20199781526487964
5e druk
2-10-2020
A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of theories, but also an introduction to their practice with examples from everyday life and culture discussing the key themes and debates along the way. Meer
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