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GebondenEngels9781138839410
18-12-2015
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Meer
PaperbackEngels9781138839427
21-12-2015
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Meer
PaperbackEngels9780809339495
6-11-2024
PaperbackEngels9780521617956
9-5-2005
As capitalism defeated socialism in Eastern Europe, the market displaced the state in the developing world. In Beyond the Miracle of the Market, first published in 2005, Bates focuses on Kenya, a country that continued to grow while others declined in Africa, and mounts a prescient critique of the neo-classical turn in development economics. Meer
GebondenEngels9780521852692
9-5-2005
As capitalism defeated socialism in Eastern Europe, the market displaced the state in the developing world. In Beyond the Miracle of the Market, first published in 2005, Bates focuses on Kenya, a country that continued to grow while others declined in Africa, and mounts a prescient critique of the neo-classical turn in development economics. Meer