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PaperbackEngels9780733641145
30-6-2021
From the bestselling author of WIMMERA and THE RIP comes an unforgettable novel that explores the darkness in our world with the light only a child can find. Meer
PaperbackEngels9780733649325
28-6-2023
The unforgettable new novel from the Dagger award-winning author of Wimmera, Mark Brandi. A novel that shows small-town life is unforgiving if you're from the other side of the tracks. Meer
gebondenEngels216 blz.9780760378205
9-11-2023
Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding. Meer
PaperbackEngels9780760393826
5-6-2025
The Pocket Universal Principles of Branding is a concise visual presentation of 100 fundamental elements of branding. Meer
PaperbackEngels9780367786472
31-3-2021
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself. Meer
PaperbackEngels9780367593674
30-6-2020
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Meer
gebondenEngels9780230368828
29-7-2013
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. Meer
GebondenEngels9781472440969
7-12-2017
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Meer
GebondenEngels9781118489529
7-12-2012
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. Meer
GebondenEngels9781138337275
29-4-2019
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself. Meer
paperbackDuits9783658299880
7-5-2020
In der multisensuellen Kommunikation der Corporate Identity kommt der akustischen Markenführung bei der Positionierung von Unternehmen, Marken und Produkten im wachsenden Kampf um die Aufmerksamkeit von Konsumenten zunehmende Bedeutung zu. Meer
gebondenEngels9783030705046
23-7-2021
This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. Meer
paperbackEngels9783030705077
24-7-2022
This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. Meer
paperbackEngels9781349350094
1-1-2013
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. Meer
PaperbackEngels9781647880354
11-5-2024
GebondenEngels9781032207070
22-8-2024
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. Meer
paperbackDuits9783834919083
28-7-2010
Christoph Stritzke untersucht theoretische Hintergründe der Markenführung für Arbeitgeber, entwickelt ein Gestaltungs- und Wirkungsmodell von Employer Branding und liefert auf der Basis einer empirischen Erhebung in Unternehmen einen Einblick in das Verständnis von Employer Branding in der Praxis. Meer