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GebondenEngels9781138070806
11-9-2018
This book focuses on the social psychology of belief systems and how they influence perceptions of reality. These belief systems, from politics to religion to science, not only shape one’s thoughts and views but also can be the cause of conflict and disagreement over values, particularly when they are enacted in political policies. Meer
paperbackEngels182 blz.9781138070813
1e druk
13-9-2018
This book focuses on the social psychology of belief systems and how they influence perceptions of reality. Meer
gebondenDuits9783834919168
16-5-2011
Im "Marketinghandbuch Licensing" finden Leser u.a. Antworten auf folgende Fragen: Wie ist die Wertschöpfungskette im Licensing aufgebaut – wie agieren Lizenzgeber, Lizenzagenturen, Hersteller, Handel und unterstützende Agenturen untereinander? Meer
paperbackEngels228 blz.9780749464462
3e druk
Hoe hebben advertising, winkelinrichting en de media onze smaak voor mode veranderd? Tungate laat zien hoe u een simpel kledingstuk kunt omzetten in iets met mystieke allure. Meer
paperbackNederlands72 blz.9789059368767
11-12-2019
Het is een kunst om in deze tijden liefdesgedichten te schrijven die de clichés mijden als de duivel het wijwater. Niemand beheerst deze kunst beter dan de met de VSB Poëzieprijs bekroonde dichter Mark Boog. Meer
gebondenEngels256 blz.9780749450113
1e druk
'Branded Male' gaat over marketing gericht op mannen. Mark Tungate beschrijft de evolutie van de mannelijke consument, branding en de marketingstrategieën die worden gebruikt in branches zoals de mode en de technologiesector en om deze doelgroep te bereiken. Meer
gebondenEngels216 blz.9780760378205
9-11-2023
Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding. Meer
paperbackNederlands36 blz.9789089765444
10-3-2025
In dit nascholingsprogramma wordt aandacht besteed aan het respecteren van de privacy van de patiënt in de dagelijkse praktijk van de mondhygiënist. Meer
PaperbackEngels9780733649325
28-6-2023
The unforgettable new novel from the Dagger award-winning author of Wimmera, Mark Brandi. A novel that shows small-town life is unforgiving if you're from the other side of the tracks. Meer
PaperbackEngels9780733641145
30-6-2021
From the bestselling author of WIMMERA and THE RIP comes an unforgettable novel that explores the darkness in our world with the light only a child can find. Meer
GebondenEngels9781138839410
18-12-2015
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Meer
PaperbackEngels9781138839427
21-12-2015
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Meer
GebondenEngels9780749461812
3-10-2011
Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products. Meer
gebondenEngels367 blz.9783030121563
1e druk
29-7-2019
This book presents the state of the art, challenges and future trends in automotive software engineering. The amount of automotive software has grown from just a few lines of code in the 1970s to millions of lines in today’s cars. Meer
GebondenEngels9783111212296
2-1-2000
gebondenEngels656 blz.9780198845201
3e druk
4-3-2021
Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Meer