Practitioners operate in a necessary reality. We work in a space where project performance is above theory or methodology.  Meer

In deze nieuwe editie van 'Gitaarspelen voor Dummies' vind je alle informatie die je als beginnende of ervaren gitaarspeler nodig hebt: van de aanschaf van een gitaar tot het stemmen, bespelen en verzorgen.  Meer

In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise.  Meer

Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding and serving your customers’ needs—but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness?  Meer

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.  Meer

The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation.  Meer

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.  Meer

Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners.  Meer

Deze vierde editie van 'Marketing Management and Strategy' is een beknopte, praktische managementgids met de laatste ideeën op het gebied van marketing en strategie.  Meer

This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits.  Meer

The convertible bond market has recently gained increasing significance on a global basis with particularly notable growth among very fast growing companies hungry for capital.  Meer

Contemporary scholars debate the factors driving despotic labour conditions across the world economy. Some emphasize the dominance of global market imperatives and others highlight the market's reliance upon extra-economic coercion and state violence.  Meer