This book comparatively assesses the China and India’s soft power strategy in Iran. By employing Joseph S. Nye’s “Soft Power” theory and forming the new concept of “Power of Bonding”, this book formulated China and India’s soft power narratives and applied it through the empirical analysis in Iran.  Meer

This book comparatively assesses the China and India’s soft power strategy in Iran. By employing Joseph S. Nye’s “Soft Power” theory and forming the new concept of “Power of Bonding”, this book formulated China and India’s soft power narratives and applied it through the empirical analysis in Iran.  Meer

This book has been developed that uses Joseph S. Nye's Soft Power theory and developing a new idea of “Power of Bonding” based on non-Western perspectives to examine India and China's soft power strategy in Pakistan.  Meer

This book addresses contemporary public health challenges in China from an interdisciplinary perspective. These challenges include health service system, population ageing, food safety, substance abuse and its prevention and treatment, Buddhist delivery of elderly care, the development of professional healthcare social work, and the integration of Chinese Medicine in public health.  Meer

This book addresses contemporary public health challenges in China from an interdisciplinary perspective. These challenges include health service system, population ageing, food safety, substance abuse and its prevention and treatment, Buddhist delivery of elderly care, the development of professional healthcare social work, and the integration of Chinese Medicine in public health.  Meer

This book discusses Asian medicine, which puts enormous emphasis on prevention and preservation of health, and examines how, in recent decades, medical schools in Asia have been increasingly shifting toward a curative approach.  Meer

This volume analyses the transition of Chinese medicine during the modern era, and the development of product and service niches in selected countries: China, Malaysia, Japan and the Philippines.  Meer

This volume analyses the transition of Chinese medicine during the modern era, and the development of product and service niches in selected countries: China, Malaysia, Japan and the Philippines.  Meer

This book discusses Asian medicine, which puts enormous emphasis on prevention and preservation of health, and examines how, in recent decades, medical schools in Asia have been increasingly shifting toward a curative approach.  Meer

This volume approaches China’s Belt and Road Initiative as a process of culturalization, one that started with the Silk Road and continued over the millennium.  Meer