This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context.  Meer

This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context.  Meer

The book analyses mental health, well-being, and their interdependence through Indian perspectives. It offers critical insights on mastering wellness, stress, and coping, suffering and healing, and achieving work-life balance.  Meer

The book analyses mental health, well-being, and their interdependence through Indian perspectives. It offers critical insights on mastering wellness, stress, and coping, suffering and healing, and achieving work-life balance.  Meer

In this book, the relationship between financial decision-making and chronic regulatory focus is explored to provide a better understanding of consumer decisions.  Meer

Explore deep learning applications, such as computer vision, speech recognition, and chatbots, using frameworks such as TensorFlow and Keras. This book helps you to ramp up your practical know-how in a short period of time and focuses you on the domain, models, and algorithms required for deep learning applications.  Meer

This volume discusses the latest developments in cellular, molecular, biochemical, and imaging assays to study the biology and functions of T-cells. The chapters in this book cover topics such as LFA-1/ICAM-1 interactions in T-cell motility; using 3D-SIM to dissect signaling cross-talks in motile T-cells; GapmeR-mediated gene silencing in motile T-cells; activity of cellular kinases in migrating T-cells; and computational analysis of protein-protein interactions in motile T-cells.  Meer

This book offers an in-depth overview of digital resilience, defined as the ability of individuals, organizations, and societies to adapt to and counter various digital threats such as cyberattacks, data breaches, and other forms of cyber threats.  Meer

This book offers an in-depth overview of digital resilience, defined as the ability of individuals, organizations, and societies to adapt to and counter various digital threats such as cyberattacks, data breaches, and other forms of cyber threats.  Meer