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PaperbackEngels9780367900922
28-12-2020
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Meer
GebondenEngels9780367900915
28-12-2020
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Meer
PaperbackEngels9780367727178
31-3-2021
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. Meer
GebondenEngels9780367757274
21-7-2022
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. Meer
paperbackEngels280 blz.9781526458940
3-8-2021
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. Meer
GebondenEngels9781138293151
22-1-2019
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Meer
GebondenEngels9780815396352
25-6-2019
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. Meer
gebondenEngels9783030542955
7-1-2021
How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well-being. Meer
gebondenEngels9783030016708
8-5-2019
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e. Meer
paperbackEngels9783030542986
7-1-2022
How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well-being. Meer
paperbackEngels302 blz.9781138293168
27-6-2025
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future. Meer
gebondenEngels9783031176067
15-3-2023
This edited volume, with contributions from the Computer Aided Engineering for Batteries (CAEBAT) program, provides firsthand insights into nuances of implementing battery models in actual geometries. Meer