Dit boek bestrijkt de enorme diversiteit aan zakelijke markten en manieren waarop deze worden bewerkt, variërend van relatiemarketing tot transactiemarketing.  Meer

Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasising the unique concepts and practices developed for this field.  Meer