In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.  Meer

A masterclass in how to be more creative, from one of the world's true advertising greats  Meer

The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.  Meer

Ideas don't come from nothing. They come from what is already inside people’s brains. And so it’s not true to say that people have ideas. In fact, ideas have people.  Meer

A masterclass in out-thinking the competition.  Meer