Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region.  Meer

The MMPI-2 is the most widely used personality test in the U.S. and around the world.  Meer

Originally published in 1972. Managers at all levels and management students may all expect to become involved increasingly in the development of computer-based information systems.  Meer

Originally published in 1972. Managers at all levels and management students may all expect to become involved increasingly in the development of computer-based information systems.  Meer

Originally published in 1976, this book discusses the management skills needed to evaluate, implement and control computer-based operation. Every chapter contains detailed check lists which guide the reader to formulate policies to deal with real situations.  Meer

Originally published in 1976, this book discusses the management skills needed to evaluate, implement and control computer-based operation. Every chapter contains detailed check lists which guide the reader to formulate policies to deal with real situations.  Meer