Geschreven door Michael Blyth - één van 's werelds belangrijkste consultants op het gebied van management - geeft dit boek kostenbewuste ondernemers een gestructureerde, duurzame en geteste blauwdruk voor het ontwikkelen van een geïndividualiseerd en strategisch bedrijfscontinuïteitsprogramma.  Meer

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.  Meer

�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.  Meer

Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements.  Meer

Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements.  Meer

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.  Meer

Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer

Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer

The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing.  Meer

The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing.  Meer

This book constitutes the thoroughly refereed post-conference proceedings of the workshop on Usable Security, USEC 2012, and the third Workshop on Ethics in Computer Security Research, WECSR 2012, held in conjunction with the 16th International Conference on Financial Cryptology and Data Security, FC 2012, in Kralendijk, Bonaire.  Meer