This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives.  Meer

The book focuses more on the study of cruise economy industry chain based on the previous editions and the latest trend of China’s cruise economy. It includes the Special Topic: Cruise Economic Reform and Innovation in the New Era, explores Asia cruise economic prosperity index, China’s cruise economy whole-industry-chain strategy in the new era, and the development of cruise destinations in the context of the Yangtze River Delta integration.  Meer

This book provides cutting-edge insights into factors, issues and instruments that foster entrepreneurship and innovation in its various guises ,in India – the fastest growing economy in the world today.  Meer

Luca Zan, Stefano Zambon, Andrew M. Pettigrew This book has developed from an international research workshop organ­ ized by the Dipartimento di Economia e Direzione Aziendale, University of Venice, and the Centre for Corporate Strategy and Change, Warwick Business School, University of Warwick.  Meer

Food quality is becoming an ever-increasing important feature for consumers and it is well known that some food crops are perishable and have a very short shelf and storage life.  Meer

This book highlights ten cases of entrepreneurship that – in the context of circular economy – have redefined the paradigm of luxury and the notion of exclusivity that it requires.  Meer

In this valuable book, Paul Schoemaker summarizes recent experimental and field research that he and others have undertaken regarding the descrip­ tive validity of expected utility theory as a model of choice under uncer­ tainty.  Meer

This book provides essential insights into a range of newly developed numerical optimization techniques with a view to solving real-world problems. Many of these problems can be modeled as nonlinear optimization problems, but due to their complex nature, it is not always possible to solve them using conventional optimization theory.  Meer

This book presents a general conceptual framework to translate principles of system science and engineering to service design. Services are co-created immaterial, heterogeneous, and perishable state changes.  Meer

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones.  Meer

Addressing the unprecedented international interest in China’s high-speed railways, this book adopts a global perspective to examine the success of the system and probes into its going-global strategy in the context of the “Belt and Road” initiative, providing readers around the world a better understanding of infrastructure construction under the “Belt and Road” plan, as well as the global vision of communication and mutual exchange and prosperity among the countries along the Belt and Road route.  Meer