Ein effizientes strategisches Management stellt - besonders in Zeiten stagnierender Märkte - das wichtigste betriebliche Steuerungsinstrument dar. Prof.  Meer

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing.  Meer

Hydrogen has recently become a popular topic and is often described as the missing link to a successful green energy transition. However, hydrogen can only contribute to a carbon-free future if it is produced from renewable energy.  Meer

Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands.  Meer