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Serie: Management for professionals
gebondenEngels9783658351847
4-1-2022
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. Meer
paperbackEngels9783658351878
5-1-2023
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. Meer
gebondenEngels9783662544884
5-5-2017
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Meer
paperbackEngels9783662525227
6-10-2016
This book offers an essential manual for project managers, project management offices (PMO’s), trainers and consultants, addressing the psychological side of project management. Meer
gebondenEngels9783642391330
7-11-2013
How should firms’ control systems be designed and used to formulate and implement strategies that will contribute to competitive advantage and sustained high performance? Meer
gebondenEngels9783642402180
25-4-2014
IT is currently going through one of its most critical phases of transformation. IT vendors and IT service organizations are revolutionizing their production and service processes, adopting industrial practices. Meer
gebondenEngels9783642365997
30-4-2013
This book focuses on understanding the strategic role of the knowledge workers in companies, especially in creating an innovative company. The author presents the 'Sknowinnov method' and a decision-making model for the assessment of the value of strategic knowledge resources in companies. Meer
gebondenEngels9783642371073
1-7-2013
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. Meer
gebondenEngels9783642385889
30-9-2013
This book is written for business leaders and those that govern organisations. All high performing organisations excel in achieving 7 organisational outcomes: Accountability, Awareness, Adaptability, Agility, Alignment, Action and Achievement. Meer
gebondenEngels9783642359859
17-5-2013
There is a much better chance to politically establish a strategy in your company if strategy development is already tactically thought-out and all involved persons are included in an intelligent manner. Meer
gebondenEngels9783642367922
25-6-2013
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. Meer
gebondenEngels9783642396229
30-10-2013
How do women leaders make it to the top of an organization? How can women stay at the top when most of their colleagues are men? What should women do to exercise leadership well? Meer
gebondenEngels9783642545566
13-5-2014
In times of growing talent shortage, companies have to find new ways to fill their strategic positions from the outside. This book presents useful and competitive solutions for hiring talented and motivated employees. Meer
gebondenEngels9783642288098
30-10-2012
China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Meer
gebondenEngels9783642291685
1-9-2012
This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire organization? Meer
gebondenEngels9783642242229
5-1-2012
The Enterprise Architecture Management (EAM) discipline deals with the alignment of business and information systems architectures. While EAM has long been regarded as a discipline for IT managers, this book takes a different stance: It explains how top executives can use EAM to leverage their strategic planning and controlling processes, as well as how it can contribute to their sustainable competitive advantage. Meer
paperbackEngels9783642271021
30-11-2013
This book provides a road-map to successful implementation of strategic outsourcing programmes, providing down-to-earth approaches to outsourcing decision making and programme management, based on a grass-roots understanding. Meer
paperbackEngels9783642271311
29-11-2013
Advanced Planning Systems (APS) are a key enabler of the supply chain management. However, APS are highly complex and difficult to comprehend.
This book provides students with valuable insights into the capabilities of state-of-the-art APS and bridges the gap between theory (model building and solution algorithms), software implementation, and adaptation to a specific business case. Meer
gebondenEngels9783642272356
16-3-2012
The complexity of software is continuously growing as a result of today’s interconnected business processes. Governance of architecture and technology strategy helps to ensure coherence of software and avoid excessive complexity. Meer
paperbackEngels9783642448652
21-5-2015
This book focuses on understanding the strategic role of the knowledge workers in companies, especially in creating an innovative company. The author presents the 'Sknowinnov method' and a decision-making model for the assessment of the value of strategic knowledge resources in companies. Meer