This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science.  Meer

Supply Chain Analytics introduces the reader to data analytics and demonstrates the value of their effective use in supply chain management. By describing the key supply chain processes through worked examples, and the descriptive, predictive and prescriptive analytic methods that can be applied to bring about improvements to those processes, the book presents a more comprehensive learning experience for the reader than has been offered previously.  Meer

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.  Meer

Supply Chain Analytics introduces the reader to data analytics and demonstrates the value of their effective use in supply chain management. By describing the key supply chain processes through worked examples, and the descriptive, predictive and prescriptive analytic methods that can be applied to bring about improvements to those processes, the book presents a more comprehensive learning experience for the reader than has been offered previously.  Meer

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.  Meer

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy.  Meer

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy.  Meer

Practical Supply Chain and Logistics Analytics provides essential analytical techniques for managing distribution, transportation, inventory, manufacturing, network design, customer logistics and procurement across the supply chain.  Meer

Practical Supply Chain and Logistics Analytics provides essential analytical techniques for managing distribution, transportation, inventory, manufacturing, network design, customer logistics and procurement across the supply chain.  Meer

This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges.  Meer

This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges.  Meer

- Offers a step-by-step guide through eleven techniques using the common SPSS tool and the steps required to perform analysis =, with a specific focus on marketing and consumer behaviour research.  Meer

- Offers a step-by-step guide through eleven techniques using the common SPSS tool and the steps required to perform analysis =, with a specific focus on marketing and consumer behaviour research.  Meer

Supply Chain Analytics, second edition, introduces the reader to data analytics by describing four-key supply chain processes, and illustrating, through worked examples, how the descriptive, predictive and prescriptive analytic methods can be applied to make improvements.  Meer

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain.  Meer

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain.  Meer