Boeken van Ilan Alon

Ilan Alon Eugene Jaffe Christiane Prange Donata Vianelli
Global Marketing
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'Global Marketing', 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. Meer
Ilan Alon
Service Franchising
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Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. Meer
Ilan Alon
Internationalization of US Franchising Systems
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This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. Meer

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