Ilan Alon
- Auteur
Boeken van Ilan Alon
Ilan Alon
Eugene Jaffe
Christiane Prange
Donata Vianelli
Global Marketing
'Global Marketing', 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp.
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Ilan Alon
Service Franchising
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author.
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Ilan Alon
Internationalization of US Franchising Systems
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize.
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