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Auteur: Ilan Alon
paperbackEngels666 blz.9780367196097
3e druk
17-8-2020
'Global Marketing', 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. Meer
gebondenEngels9780387281827
24-10-2005
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. Meer
paperbackEngels9781441939289
29-10-2010
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. Meer
PaperbackEngels9781138973114
29-2-2016
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. Meer
GebondenEngels9780815333876
1-9-1999
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. Meer