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Boeken van Hermawan Kartajaya

Philip Kotler Hermawan Kartajaya Iwan Setiawan
Marketing 5.0
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In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Meer
Philip Kotler Hermawan Kartajaya Iwan Setiawan
Marketing 4.0
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Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Meer
Philip Kotler Hermawan Kartajaya Iwan Setiawan
Marketing 3.0
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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Meer
Philip Kotler Hermawan Kartajaya S. David Young
Attracting Investors
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How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing–based approach to raising capital from investors. Meer

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