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Auteur: Hermawan Kartajaya
gebondenEngels247 blz.9781119835219
1e druk
22-12-2023
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Meer
gebondenEngels208 blz.9781119668510
1e druk
20-4-2021
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Meer
gebondenEngels208 blz.9781119341208
1e druk
3-1-2017
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Meer
gebondenEngels192 blz.9780470598825
1e druk
22-6-2010
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Meer
gebondenEngels256 blz.9780471646563
3-9-2004
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing–based approach to raising capital from investors. Meer