Svend Hollensen
- Auteur
Boeken van Svend Hollensen
Svend Hollensen
Hans Engbers
Angelo Mulder
Internationale marketing
In 'Internationale marketing' komen alle aspecten van exportmanagement aan bod. Het boek geeft een volledig en helder beeld van de beslissingen die bedrijven nemen om met succes internationale markten te betreden.
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Svend Hollensen
Global Marketing
Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world.
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Svend Hollensen
Marketing Management
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today.
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Svend Hollensen
Essentials of Global Marketing
'Essentials of Global Marketing' offers a concise and manageable approach to the subject.
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