Six Sigma Pricing (paperback)

Preface
 

PART I
Motivation and Context
 
1 Why Pricing Operations and Six Sigma Pricing
    1.1 Introduction
    1.2 Who Should Read This Book and How They Should Read It
    1.3 Why Target Pricing Operations
    1.4 Pricing Challenges and Six Sigma Pricing
    1.5 What Six Sigma Pricing Is
    1.6 What Six Sigma Pricing Is Not
    1.7 Summary
 
2 Profit Leaks from Inefficient Pricing Operations
    2.1 Introduction
    2.2 Examples of Price Leaks
    2.3 Why Price Leaks Occur
    2.4 The Role of the Pricing Function
    2.5 Summary
 
3 Case Study—Pricing Operations and Six Sigma Pricing
    3.1 Introduction
    3.2 Background
    3.3 Six Sigma
    3.4 Define
    3.5 Measure
    3.6 Analysis
    3.7 Improvement
    3.8 Control
    3.9 Results
    3.10 Summary

 
PART II Basics—Pricing Operations and Six Sigma
 
4 Price and Pricing
    4.1 Introduction
    4.2 Different Types of Prices
    4.3 Different Levels of Pricing
    4.4 Summary
 
5 Pricing Operations
    5.1 Introduction
    5.2 Processes and Roles
    5.3 List Price Increase
    5.4 New Product Launch Pricing and Lifecycle Maintenance
    5.5 List Price Increase Due to Increase in Input Costs
    5.6 Promotions
    5.7 Discount-setting and Concession Process
    5.8 Analysis, Report, and Review Processes
    5.9 Summary
 
6 Six Sigma
    6.1 Introduction
    6.2 Historical Background
    6.3 Why Six Sigma and Not Five or Seven
    6.4 Misperceptions of Six Sigma
    6.5 Application of Six Sigma to Non-manufacturing Situations
    6.6 Five Steps of a Six Sigma Project (DMAIC)
    6.7 Summary
 
7 Tools for Six Sigma
    7.1 Introduction
    7.2 Tools for the Define Phase
    7.3 Tools for the Measure Phase
    7.4 Tools for the Analyze Phase
    7.5 Tools for the Improve Phase
    7.6 Tools for the Control Phase
    7.7 Summary
 
Part III Doing a Six Sigma Pricing Project
 
8 Selecting a Six Sigma Pricing Project
    8.1 Introduction
    8.2 Acme
    8.3 Summary
 
9 Define Phase
    9.1 Introduction
    9.2 The Charter
    9.3 Customers and Their Requirements
    9.4 High-level Process Map
    9.5 Define Checklist
    9.6 Acme
    9.7 Summary
 
10 Measure Phase
    10.1 Introduction
    10.2 Process Map
    10.3 Data Collection Plan
    10.4 Acme
    10.5 Summary
 
11 Analyze Phase
    11.1 Introduction
    11.2 Process Analysis
    11.3 Root-Cause Analysis
    11.4 Data Analysis
    11.5 Acme
    11.6 Summary
 
12 Improve and Control Phases
    12.1 Introduction
    12.2 Improve
    12.3 Control
    12.4 Final Presentation
    12.5 Acme
    12.6 Summary

 
PART IV Enterprisewide Deployment.
 
13 Deploying Six Sigma Pricing Enterprisewide
    13.1 Introduction
    13.2 Developing an Enterprisewide Plan for Six Sigma Pricing
    13.3 Goals for Enterprisewide Deployment
    13.4 A Starting Toolset for Six Sigma
    13.5 Pitfalls and Challenges
    13.3 Summary
 
14 The Takeaway
 
Notes
 
Index