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Innovation Management

Context, strategies, systems and processes

Paperback Engels 2010 9780273683766
Verwachte levertijd ongeveer 8 werkdagen



In a world of increasingly sophisticated consumer expectations and demands, innovation is central to the success and growth of any organisation, and is recognised as a source of vitality and competitive advantage.


This exciting new textbook explores the wide-ranging impact of innovation - its role in developing products and processes, its influence on organisational culture, and how it contributes to a company's performance and strategies.


Enhance and enjoy your learning of this vibrant subject with:

·        Over 80 engaging Illustrations of innovation in practice.

·        22 Case Studies, such as cooperation between rivals Sony and Matsushita, measuring performance at Vodafone, and new product development in the beauty industry.

·        A focus on  key topics such as the impact of leadership, culture and knowledge management in innovation, all in a global context.

·        A clear and critical exploration of the planning and implementation of innovation in process and product development.





Innovation Management is written for students following business and management-related degree programmes, as well as those studying other technical and creative disciplines where innovation plays a significant role.




Professor Pervaiz K. Ahmed is Chair of Management at the School of Business, Monash University, Sunway campus, Malaysia, where he teaches and researches management of innovation.


Dr Charles D. Shepherd is Head of Enterprise Process Improvement & Six-Sigma at Raytheon Systems Limited.



Uitgever:Pearson Education
Hoofdrubriek:Leiderschap, Leiderschap


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<p>PART 1:&nbsp; Understanding Innovation and Creativity</p> <p>Chapter 1:&nbsp; Innovation in context<br>Chapter 2:&nbsp; Creativity and innovation</p> <p>PART 2:&nbsp; Strategic Focus – Setting a Direction</p> <p>Chapter 3:&nbsp; Strategy and innovation<br>Chapter 4:&nbsp; Technology strategy</p> <p>PART 3:&nbsp; Structure for New Product Development – Frameworks</p> <p>Chapter 5:&nbsp; Innovation process management<br>Chapter 6:&nbsp; Optimising innovation decision-making and portfolio management<br>Chapter 7:&nbsp; Innovation performance measurement</p> <p>PART 4:&nbsp; Aligning People – Culture and Structure</p> <p>Chapter 8:&nbsp; People, leadership and structure for innovation<br>Chapter 9:&nbsp; Culture and climate for innovation<br>Chapter 10:&nbsp; Innovation in a global world</p> <p>PART 5:&nbsp; Execution Within a&nbsp;Structured Development Process</p> <p>Chapter 11:&nbsp; Market learning<br>Chapter 12:&nbsp; Design and manufacture for innovation<br>Chapter 13:&nbsp; Supply chain management and innovation<br>Chapter 14:&nbsp; Knowledge management and learning for innovation</p> <p>&nbsp;</p> <p>&nbsp;</p>

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