The Truth About Innovation

Preface

Truth 1: Innovation Is New Stuff That Is Made Useful
Truth 2: A Beautiful Idea Is Never Perfect
Truth 3: A Crisis Is A Terrible Thing To Waste
Truth 4: A Great Innovation Deserves A Great Name
Truth 5: Any Fool Can Do Either, Genius Does Both
Truth 6: All New Ideas Are Made Of Old Ideas
Truth 7: Bet Small To Win Big
Truth 8: Better To Ask Forgiveness Than Permission
Truth 9: Creativity Is A Process Not An Accident
Truth 10: Creativity Is Its Own Reward
Truth 11: Crowds Are Mad, Bad And Advantageous To Know
Truth 12: Cut Innovation Some Slack
Truth 13: Cure Apathy By Sharing Purpose
Truth 14: Do What Your Competition Won't
Truth 15: Don't Get Lost In Translation
Truth 16: Different Structural Strokes For Different Folks
Truth 17: Even Useless Can Be Useful
Truth 18: Every Company Needs An Idea Market
Truth 19: Everyone Can Learn To Think Better
Truth 20: Find The Buzz That Works For Your People
Truth 21: Free Your Children Before Someone Eats Them
Truth 22: Get Your Ducks In A Row
Truth 23:Got To Share More To Get More
Truth 24:Hell Hath No Fury Like Talent Spurned
Truth 25:Hire For How They Learn, Not What They Know
Truth 26:How Much Is The Future Worth?
Truth 27:Ideas Are Fragile, Handle With Care
Truth 28:Innovate Your Way Out Of Recession
Truth 29:Innovation Can Be Measured
Truth 30: Innovation Is Not Everywhere
Truth 31:It's A Cultural Thing
Truth 32:Just Enough Disunity For Progress
Truth 33:Leaders Get The Innovation They Deserve
Truth 34:Little Differences Make A Big Difference
Truth 35:Look Outside For A Bigger Brain
Truth 36:Madonna Knows More Than Your Boss
Truth 37:Meeting Of Minds Not Mindless Meetings
Truth 38:Most Things Will Fail, Get Over It
Truth 39:Not All Networks Are Created Equal
Truth 40:Open Spaces, Open Minds
Truth 41:People Judge You First, Then Your Ideas
Truth 42:Power Is Originality's Best Friend
Truth 43:Quick Fixes Can Lead To Great Innovations
Truth 44:Reinventing The Wheel Is A Good Thing
Truth 45:Second Can Be Better Than First
Truth 46:Some Ideas Are Easier To Swallow
Truth 47:Sometimes You Have To Gamble Everything
Truth 48:Success Is An S-Shaped Curve
Truth 49:The Ideal Design Is The Simplest Design
Truth 50:This Is Going To Hurt
Truth 51:Understand Change To Make Progress
Truth 52:Welcome To The Innovation Factory
Truth 53:What You Know Can Hurt You
Truth 54:Who The Hell Cares Where It Was Built?
Truth 55:You Can't Control The Waves So Learn To Surf

References
Acknowledgements
About The Author