Michael Morris,
Donald Kuratko,
Jeffrey Covin
Corporate Entrepeneurship & Innovation
Expanding the Field of Corporate Entrepeneurship & Innovation
Gebonden Engels 2007 9780324259162Dit artikel is niet leverbaar.
Samenvatting
Veel bedrijven zijn van mening dat innovatie de sleutel is tot het maken of behouden van hun voorsprong op de concurrentie. Helaas hebben weinig ondernemers kennis van innovatie en hoe deze kennis om te zetten is in de praktijk. In 'Corporate Entrepeneurship & Innovation' worden de vragen 'wie', 'wat', 'hoe' en 'waar' beantwoord. Zo ontwikkelt u de vaardigheden om uw producten of diensten beter te verkopen en uw onderneming naar het succes te leiden!
Specificaties
ISBN13:9780324259162
Trefwoorden:innovatie, ondernemen, ondernemerschap
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:432
Uitgever:Cengage
Druk:2
Hoofdrubriek:Algemeen management
Inhoudsopgave
SECTION I: BUILDING BLOCKS FOR CORPORATE ENTREPRENEURSHIP
1. The New Entrepreneurial Imperative
2. The Unique Nature of Corporate Entrepreneurship
3. Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity
4. The Forms of Corporate Entrepreneurship
5. Entrepreneurship in Other Contexts: Non-Profit and Government Organizations
SECTION II: CREATING THE ENTREPRENEURIAL ORGANIZATION
6. Human Resources in the Entrepreneurial Organization: The Creative Individual
7. Human Resources and the Entrepreneurial Organization: The Organizational Perspective
8. Corporate Strategy & Entrepreneurship
9. Structuring the Company for Entrepreneurship
10. Developing an Entrepreneurial Culture
SECTION III: ACHIEVING AND SUSTAINING ENTREPRENEURIAL PERFORMANCE
11. Constraints on Entrepreneurial Performance
12. Leading the Entrepreneurial Organization
13. Assessing Entrepreneurial Performance
14. Control and Entrepreneurial Activity
15. Sustaining Entrepreneurial Performance in the Twenty-First Century Organization
1. The New Entrepreneurial Imperative
2. The Unique Nature of Corporate Entrepreneurship
3. Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity
4. The Forms of Corporate Entrepreneurship
5. Entrepreneurship in Other Contexts: Non-Profit and Government Organizations
SECTION II: CREATING THE ENTREPRENEURIAL ORGANIZATION
6. Human Resources in the Entrepreneurial Organization: The Creative Individual
7. Human Resources and the Entrepreneurial Organization: The Organizational Perspective
8. Corporate Strategy & Entrepreneurship
9. Structuring the Company for Entrepreneurship
10. Developing an Entrepreneurial Culture
SECTION III: ACHIEVING AND SUSTAINING ENTREPRENEURIAL PERFORMANCE
11. Constraints on Entrepreneurial Performance
12. Leading the Entrepreneurial Organization
13. Assessing Entrepreneurial Performance
14. Control and Entrepreneurial Activity
15. Sustaining Entrepreneurial Performance in the Twenty-First Century Organization
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