Op werkdagen voor 23:00 besteld, morgen in huis Gratis verzending vanaf €20

How to Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations

Paperback Engels 2002 9780333987773
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

Specificaties

ISBN13:9780333987773
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Druk:2

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

The Global Village: It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? or Promotion? The Infrastructure of Your Organization The Public Relations Agency Research

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        How to Manage Your Global Reputation