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Managerial Economics

A Game Theoretic Approach

Paperback Engels 2002 1e druk 9780415272896
€ 87,57
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Samenvatting

This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business.
Topics covered include:
*product differentiation
*price discrimination
*hiring and training workers
*labor-management relations
*international trade
A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.

Specificaties

ISBN13:9780415272896
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:344
Druk:1

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€ 87,57
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        Managerial Economics