Stanley Paliwoda
Perspectives on International Marketing - Re-issued (RLE International Business)
Paperback Engels 2014 1e druk 9780415752091Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.
The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Specificaties
ISBN13:9780415752091
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:390
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Algemeen management, Reclame en verkoop, Financieel management
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan