Managing Retail Consumption
Paperback Engels 2002 9780471489122Samenvatting
Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity, creation and pleasure. It develops a consumption perspective which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider′s requirements and the consumer′s ability to manage, structure and edit their repertoire of responses.
The text looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, be playful, and form a major element in the consideration of management of retail operations. It also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.
Specificaties
Lezersrecensies
Inhoudsopgave
<br />
<br /> Acknowledgment
<br />
<br /> Introduction
<br />
<br /> PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION
<br />
<br /> Retailing History
<br />
<br /> The Birth of Modern Consumption
<br />
<br /> Consumption, Signs and Symbols
<br />
<br /> PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION
<br />
<br /> A Dramaturgical View–Elements of the Drama: A Question of Perspective
<br />
<br /> The Servuction Model and its Extensions
<br />
<br /> The Physical Environment
<br />
<br /> Merchandise
<br />
<br /> Atmosphere and Image
<br />
<br /> The Social Dimension
<br />
<br /> The Temporal Dimension
<br />
<br /> Customers′ Psychological State
<br />
<br /> PART 3 THE RETAIL ENTERPRISE IN CONTEXT
<br />
<br /> The Strategic Context
<br />
<br /> Service Characteristics and Context
<br />
<br /> The Locational Context
<br />
<br /> The Social and Ecological Context
<br />
<br /> PART 4 THE RETAIL FUTURE
<br />
<br /> Conclusions and Prognosis
<br />
<br /> Index
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan