Op werkdagen voor 23:00 besteld, morgen in huis Gratis verzending vanaf €20

Introducing Communication Research - International Student Edition

Paths of Inquiry

Paperback Engels 2024 9781071886632
Verwachte levertijd ongeveer 5 werkdagen


Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.

Included with this title:
LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don't use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site


Aantal pagina's:344


Wees de eerste die een lezersrecensie schrijft!


Chapter 1: Foundations: The Ideas That Shape Our Research
Chapter 2: Getting Started: From Inspiration to Implementation
Chapter 3: Ethics: Our Responsibilities as Researchers
Chapter 4: Resources: Reading, Recording, and Reviewing Research
Chapter 5: Measurement: Research Using Numbers
Chapter 6: Sampling: Who, What, and How Many?
Chapter 7: Statistics: Choosing and Using Quantitative Tools
Chapter 8: Surveys: Putting Numbers on Opinions
Chapter 9: Experiments: Researching Cause and Effect
Chapter 10: Content Analysis I: Quantitative Understanding of Words and Images
Chapter 11: Content Analysis II: Qualitative Understandings of Words and Images
Chapter 12: Observation: Qualitative Understandings of Behaviors and Attitudes
Chapter 13: Now What? Reporting and Presenting Research Results

Managementboek Top 100


Populaire producten



        Introducing Communication Research - International Student Edition