101 Design Methods

Name: 101 Design Methods
Author: Vijay Kumar

A Structured Approach for Driving Innovation in Your Organization

Paperback Engels 2012 1e druk 9781118083468

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Samenvatting

The first step–by–step guidebook for successful innovation planning.

Unlike other books on the subject, '101 Design Methods' approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings.

Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Specificaties

ISBN13:9781118083468

Trefwoorden:organisatie, innovatie

Taal:Engels

Bindwijze:paperback

Aantal pagina's:326

Uitgever:John Wiley & Sons

Druk:1

Verschijningsdatum:23-10-2012

Hoofdrubriek:Algemeen management

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Inhoudsopgave

FOREWORD by JAMES P. HACKETT
ACKNOWLEDGMENTS

INTRODUCTION
Mode 1: SENSE INTENT
Mode 2: KNOW CONTEXT
Mode 3: KNOW PEOPLE
Mode 4: FRAME INSIGHTS
Mode 5: EXPLORE CONCEPTS
Mode 6: FRAME SOLUTIONS
Mode 7: REALIZE OFFERINGS

CREDITS FOR EXAMPLE PROJECTS
INDEX