ASAE Handbook of Professional Practices in Association Management 3e
Gebonden Engels 2015 9781118775394Samenvatting
A new edition of one of the flagship books for CAE preparation
The ASAE Handbook of Professional Practices in Association Management covers the core functions of association management at a high but practical level, making it a go–to resource for professionals who are leading and managing membership organizations and those preparing for the Certified Association Executive (CAE) credential. Now in its third edition, this core text in the ASAE association literature offers practical, experience–based insights, strategies, and techniques for managing every aspect of an association or membership organization.
Organized into 35 chapters and presenting information based on experience and proven research into the skills and knowledge required for successfully managing an organization of any size, this book covers governance and structure, leadership processes, management and administration (including finance and human resources), internal and external relations, programs and services, and much more. This new edition incorporates increased emphasis on the c–level judgment required of Certified Association Executives and CEO–aspirants, as well as more comprehensive coverage of essential functions such as planning.
Covers the range of functions essential to managing an association
Serves as a flagship handbook for CAE prep and is one of only five designated "CAE Core Resources"; new edition is applicable to prep beginning with the May 2015 CAE exam
Information is relevant and applicable to students and professionals alike
Edited by the founding editor of Professional Practices in Association Management and a CAE instructor with more than 30 years of experience in preparing CAEs
Put the experts to work for you with this essential resource written by association professionals and experts with 300 years of cumulative experience!
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Acknowledgments xv</p>
<p>1 A PRESCRIPTION FOR A SUCCESSFUL CSE 1<br />Cheryl O. Ronk, CMP, FASAE, CAE, and Susan S. Radwan, SMP, ARM, CAE</p>
<p>2 MISSION 15<br />Kerry C. Stackpole, FASAE, CAE</p>
<p>3 MANAGEMENT 29<br />Mark Engle, DM, FASAE, CAE</p>
<p>4 MANAGING THE COMPLEX ASSOCIATION ENTERPRISE 51<br />Gary A. LaBranche, FASAE, CAE</p>
<p>5 BUSINESS MODELS AND ECONOMIC DRIVERS 71<br />Paul Pomerantz, FASAE, CAE</p>
<p>6 IDENTITY AND BRANDING 83<br />Mark N. Dorsey, FASAE, CAE</p>
<p>7 FINANCIAL MANAGEMENT 101<br />Rob Batarla, MBA, CPA, CAE</p>
<p>8 GLOBALIZATION 117<br />Dick Blatt and Donna Hasslinger</p>
<p>Tips from Those Who Know: A Non–U.S.–Based View from Field Experience 121<br />Alfons Westgeest and Dani Kolb</p>
<p>The Planning Continuum 135<br />Susan S. Radwan, SMP, ARM, CAE</p>
<p>9 ENVIRONMENTAL SCANNING AND FUTURES ANALYSIS 139<br />Bruce Butterfield, APR, FASAE</p>
<p>10 ENVIRONMENTAL SCANNING 153<br />Susan E. Avery, CAE</p>
<p>11 STRATEGIC PLANNING 163<br />Robert H. Rich, PhD, CAE</p>
<p>Strategic Planning from a CSE Viewpoint 171<br />Mark W. Light, CAE</p>
<p>12 HIGH–YIELD TACTICAL PLANNING 175<br />John B. Cox, FASAE, CAE</p>
<p>13 BUSINESS PLANNING 189<br />Brian Birch, CAE, and Susan S. Radwan, SMP, ARM, CAE</p>
<p>Governance: An Introduction 203<br />Beth Gazley, PhD</p>
<p>14 GOVERNANCE STRUCTURES, PROCESS, AND CULTURE 207<br />Christine McEntee, FASAE</p>
<p>15 GOVERNANCE RELATIONSHIPS 223<br />Richard Yep, CAE, FASAE</p>
<p>Collaborative Leadership in Governance 225<br />Gabriel Eckert, CAE</p>
<p>16 VOLUNTEER LEADERSHIP DEVELOPMENT 239<br />Holly Duckworth, CMP, CAE</p>
<p>A Critical Understanding 240</p>
<p>A Solution to Succession Planning 254<br />Susan S. Radwan, SMP, ARM, CAE</p>
<p>17 COMPONENT RELATIONS 257<br />Lowell M. Aplebaum, CAE</p>
<p>Case Study: Organizational Reviews and Strategic Planning for State Associations 263<br />Luis A. Rivera, MBA, CAE</p>
<p>18 MEMBERSHIP RECRUITMENT AND RETENTION 275<br />Jay L. Karen, CAE</p>
<p>19 STANDARD SETTING 289<br />Dorothy I. Mitstifer, PhD</p>
<p>20 LEGAL ISSUES IN ASSOCIATION STANDARD SETTING, CERTIFICATION AND ACCREDITATION PROGRAMS, AND CODES OF ETHICS 303<br />Jeffrey S. Tenenbaum, Esq., and Beth A. Caseman, Esq.</p>
<p>21 DEVELOPING AND MANAGING PROGRAMS, PRODUCTS, AND SERVICES 321<br />Mariah Burton Nelson, MPH, CAE</p>
<p>22 FUNDRAISING AND DEVELOPMENT 337<br />Todd Wurschmidt, PhD, CFRE, FASAE, CAE, and Erin M. Fuller, MPA, FASAE, CAE</p>
<p>Margin of Excellence: Why Fundraising Is Important for Associations 339<br />Paulette V. Maehara, CFRE, CAE (ret.)</p>
<p>Legal Aspects of Association Fundraising 341<br />Jeffrey S. Tenenbaum, Esq., and Kristalyn Loson, Esq.</p>
<p>23 MEETING AND EVENT MANAGEMENT 353<br />Dawn M. Mancuso, MAM, FASAE, CAE, and Natasha J. Ross, CMP</p>
<p>24 CERTIFICATION PRINCIPLES 371<br />B. Denise Roosendaal, CAE, and Anjali Weber</p>
<p>Consider Accrediting Your Organization 382<br />Melissa Sines</p>
<p>25 AFFINITY PROGRAMS 389<br />Susan Moseley, CAE</p>
<p>26 OPTIMIZING PROFESSIONAL DEVELOPMENT 405<br />Donald R. Levy, MEd</p>
<p>27 STRATEGIC LEADERSHIP 429<br />Barbara Byrd Keenan, FASAE, CAE</p>
<p>28 DIVERSITY AND INCLUSION 445<br />Velma R. Hart, FASAE, CAE, and D. A. Abrams, CAE</p>
<p>29 HUMAN RESOURCE MANAGEMENT 461<br />Matthew Gertzog, MBA, FASAE, CAE</p>
<p>30 INTEGRAL TECHNOLOGY MANAGEMENT 479<br />Steve DeHaan, CAE</p>
<p>31 LEGAL ISSUES 491<br />Jefferson C. Glassie, JD</p>
<p>32 LEGAL LIABILITY RISK MANAGEMENT 503<br />Jeffrey P. Altman, JD</p>
<p>Protecting Your Organization Through Careful Risk Review 513<br />P. Allen Haney, CPCU, CLU, ChFC, CASL, ChHC, FASAE</p>
<p>33 FACILITY MANAGEMENT 521<br />Mike Moss, CAE</p>
<p>34 BUILDING EFFECTIVE INDUSTRY SUPPLIER PARTNERSHIPS 539<br />Brian Stevens, FASAE, and Gregg Balko, FASAE, CAE</p>
<p>35 KNOWLEDGE MANAGEMENT 549<br />Richard V. Lawson and Robert C. Nedbal</p>
<p>36 RESEARCH AND EVALUATION 565<br />Marc Beebe, CAE, and Elena Gerstmann, PhD, FASAE, CAE</p>
<p>37 GOVERNMENT RELATIONS, PUBLIC POLICY, AND COALITION BUILDING 581<br />Stefanie Reeves, MA, CAE</p>
<p>38 MARKETING AND COMMUNICATIONS 597<br />Tom Quash, CAE</p>
<p>39 PUBLISHING AND MEDIA 613<br />Debra J. Stratton and Angela Hickman Brady</p>
<p>Digital Disruption: A Survival Guide 625<br />Julie Shoop</p>
<p>Index 631</p>
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