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Brand Romance

Using the Power of High Design to Build a Lifelong Relationship with Your Audience

Gebonden Engels 2013 9781137369000
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

Specificaties

ISBN13:9781137369000
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

Acknowledgements Preface Know Who You Are Commitment 1: Think Of Your Brand As A Person Know Your Audience Commitment 2: Understand Short And Long-Term Needs Commitment 3: Co-Create With People Commitment 4: Understand How People Experience Commitment 5: Measure And Optimize Commitment 6: Introduce A 'Love Tester' Know What You Will Bring Your Audience Commitment 7: Build A Clear Brand Design Architecture Commitment 8: Continuously Innovate Commitment 9: Give Your Value Proposition The Four Design Drivers Know How You Will Bring It To Your Audience Commitment 10: Create A Clearly Recognizable Identity Commitment 11: Embrace Three Design Principles Commitment 12: Create One Vocabulary For The Whole Organization Commitment 13: Recognize The Maestro And The Virtuoso Commitment 14: Nurture Your Talent Commitment 15: Create A Shared Culture In Closing Bibliography

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        Brand Romance