The New Chinese Traveler

Name: The New Chinese Traveler
Author: G. Bowerman

Business Opportunities from the Chinese Travel Revolution

Paperback Engels 2014 9781137397287

€ 31,49

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This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

Specificaties

ISBN13:9781137397287

Taal:Engels

Bindwijze:paperback

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Leiderschap, Mens en maatschappij

Serie:Palgrave Pocket Consultants

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Inhoudsopgave

1. Beyond the Middle Kingdom: The Makings of a Travel Revolution 2. Building A Brand New Industry: From ADS to the New Tourism Law 3. Going Global: China's New Travel Class Spreads its Wings 4. Magnetised by Macau: Creating a Global Tourism Phenomenon 5. The Purchasing Prerogative: Hong Kong and Shopping Tourism 6. Sun, Sea & Shopping: China Goes to the Beach 7. Lights, Camera, Action: Chinese Tourism on TV and Film 8. All Around the World: Tourism Marketers Target China 9. A Place to Stay: Checking in With Chinese Travellers 10. Taking Flight: China's Aviation Revolution 11. The Media Game: Publishing for the Modern Traveller 12. Smart Travel, Chinese Style: Trip Planning and New Technology 13. Keeping it Local: Fast Trains, Ski Slopes and the 'New Macao' 14. The Resort Revolution: Chinese Weekenders in Search of Style 15. Economics in Action: Business Travellers Explore New Frontiers