Modern Competitive Strategy

Name: Modern Competitive Strategy
Author: Gordon Walker

Paperback Engels 2015 4e druk 9781259181207

€ 233,17

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Samenvatting

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

Specificaties

ISBN13:9781259181207

Taal:Engels

Bindwijze:paperback

Uitgever:McGraw-Hill Education

Druk:4

Hoofdrubriek:Strategisch management, Strategisch management

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Inhoudsopgave

<h2>INTRODUCTION</h2><h3>Chapter 1: What Is Strategy? </h3><h2>BUILDING COMPETITIVE ADVANTAGE</h2><h3>Chapter 2: Competitive Advantage</h3><h3>Chapter 3: Industry Analysis</h3><h3>Chapter 4: Strategy Over Time: Growth and Innovation</h3><h2>STRATEGY EXECUTION AND STRATEGIC PLANNING</h2><h3>Chapter 5: Strategy Execution</h3><h3>Chapter 6: Partnering</h3><h2>STRATEGIC BOUNDARIES</h2><h3>Chapter 7: Vertical Integration and Outsourcing</h3><h3>Chapter 8: Partnering</h3><h2>EXPANDING THE SCOPE OF THE FIRM</h2><h3>Chapter 9: Global Strategy</h3><h3>Chapter 10: New Business Development</h3><h3>Chapter 11: Managing the Multibusiness Firm</h3><h2>GOVERNING THE FIRM</h2><h3>Chapter 12: Corporate Governance</h3>