Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases: 2024 Release ISE

PART 1: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY<br/>1 What Is Strategy and Why Is It Important?<br/>2 Charting a Company’s Direction<br/>3 Evaluating a Company’s External Environment<br/>4 Evaluating a Company’s Resources, Capabilities, and Competitiveness<br/>5 The Five Generic Competitive Strategies<br/>6 Strengthening a Company’s Competitive Position<br/>7 Strategies for Competing in International Markets<br/>8 Corporate Strategy<br/>9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy10 Building an Organization Capable of Good Strategy Execution<br/>11 Managing Internal Operations<br/>12 Corporate Culture and Leadership<br/><br/>PART 2: CASES IN CRAFTING AND EXECUTING STRATEGY<br/>1 SpaceX: Its Vision, Business Model, and Achievements in Space Exploration<br/>2 Airbnb in 2023<br/>3 Costco Wholesale in 2023: Mission, Business Model, and Strategy<br/>4 Twitter/X Corp. in 2023: The Elon Musk Era Begins<br/>5 Competition in the Energy Drink Market in 2023<br/>6 Netflix's 2023 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers<br/>7 Chewy, Inc.: Are Changes to Its Business Model and Strategy Necessary?<br/>8 FIFA in 2023: It's Strategy to Lead the Worldwide Football Industry<br/>9 Beyond Meat in 2023: Will a Major Shift in Its Operating Model Save It from Possible Bankruptcy?<br/>10 McPherson Cellars in 2023: Setting the Stage for Texas Wine<br/>11 Peloton Interactive, Inc.: The Road Ahead<br/>12 Electronic Arts: It's Strategy in the Video Game Industry<br/>13 Under Armour in 2023: What Should the New CEO Do to Boost the Company's Performance?<br/><br/>14 lululemon athletica in 2023: Full Speed Ahead?<br/>15 Tesla’s Strategy in 2023: Can It Deliver Sustained Revenue Growth and Profitability?<br/>16 Nikola Corporation—Can the Company Achieve Advantage in the Heavy-Duty Electric Truck Industry?<br/>17 Microsoft’s Strategic Alliance with OpenAI, Inc.: Will the Partnership Create a First-Mover Advantage?<br/>18 Deere & Company in 2023—Its Innovation Strategy in Agricultural Robotics and Artificial Intelligence<br/>19 Pollo Campero, the Taste of Latin America: Can It Capture the US?<br/>20 LVMH in 2023: Its Diversification into Luxury Goods<br/>21 PepsiCo’s Diversification Strategy in 2023<br/>22 Robin Hood<br/>23 Starbucks in 2023: Is the Company Attractively Positioned for the Road Ahead?<br/>24 Nucor Corporation in 2023: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions<br/>25 Vail Resorts, Inc. in 2023<br/>26 Meta Platforms, Inc. in 2023: Will the Company’s Name Change Resolve Ethical Issues at Facebook and Instagram?<br/>27 Nestlé in 2023: Reducing Plastic Waste?<br/><br/>